Aura Skincare UGC Product Ad
A fast-paced UGC cosmetic ad leveraging text overlays and sound effects to drive social feed click-throughs.
THE BRIEF
Optimize a cosmetics product UGC feed ad for high retention, maintaining viewer focus during the critical first 3 seconds.
THE CONCEPT
Hook user interest with a macro texture zoom, leading into benefits captions and concluding with a strong CTA.
PRODUCTION PROCESS
01
POST-PRODUCTION EDITING
Paced cuts every 1.5 seconds, stripping empty frames and talking pauses.
02
MOTION DESIGN & VISUAL VFX
Composited typography overlays, swipe sound effects, and color grading filters.
PRIMARY REEL
RELATED WORK
RELATED WORK
CAMPAIGN PERFORMANCE
72%Retention RateAverage retention on first 3 seconds of TikTok feed.