AJ Ripon Instagram Reels Editing
Vertical reels edited for talking-head creators, incorporating fast dynamic captions, visual zoom effects, and B-roll overlays.
THE BRIEF
Maintain viewer engagement on vertical reels by styling dynamic typography overrides and sound design.
THE CONCEPT
Open with a hook statement, displaying fast word popups, zoom scale-ups, and backing tracks.
PRODUCTION PROCESS
01
POST-PRODUCTION EDITING
Removed talk pauses, aligning cuts with B-rolls and visual elements.
02
MOTION DESIGN & VISUAL VFX
Configured text slide behaviors, color blocks, and glow filters.
PRIMARY REEL
RELATED WORK
RELATED WORK
CAMPAIGN PERFORMANCE
65%Viewer RetentionAverage retention across Reels campaign.